Browsing Faculty of Business & Information Technology by Title
Now showing items 1-15 of 15
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Assessing the profitability of cooperative advertising programs in competing channels
(Elsevier, 2017-02)A large literature studied the profitability (effectiveness) of cooperative advertising programs (CAPs) in distribution channels, but very few studies modeled pricing decisions in competitive markets under different channel ... -
‘Buy n times, get one free’ loyalty cards: Are they profitable for competing firms? A game theoretic analysis
(2017-08-10)This paper evaluates whether firms offering loyalty programs (LPs) should choose a restricted redemption policy by imposing a specific number of purchases before customers can redeem their points. Such restriction is ... -
Cooperative advertising for competing manufacturers: The impact of long-term promotional effects
(ScienceDirect, 2017-02)The effectiveness of cooperative advertising programs is studied in a market where two competing manufacturers deal with an exclusive retailer and two products. Two two-stage game theoretic models are developed to analyze ... -
Cooperative advertising in competing supply chains and the long-term effects of retail advertising
(2021-09-03)The profitability of cooperative advertising (CA) programs is analyzed in a supply chain where competing manufacturers sell their products through competing retailers. We study a two-period game-theoretic model that accounts ... -
Cooperative advertising programs: are accrual constraints necessary?
(Wiley, 2017-06)This paper investigates how the use of an accrual constraint in a cooperative advertising program affects channel members’ profits in a bilateral monopoly, as well as their pricing and advertising decisions. The main ... -
The Effectiveness of Movie Trailer Advertising
(2015-09-24)Prior to a movie release in theatres, trailer advertising provides valuable information that can help viewers and investors form expectations about the movie's future success. While previous research has looked at the ... -
Enhancing password security: advancements in password segmentation technique for high-quality honeywords
(2023-07-01)Passwords play a major role in the field of network security and play as a first line of defense against attackers who gain unauthorized access to the profiles. However, passwords are vulnerable to various types of attacks ... -
A game-theoretic model for co-promotions: Choosing a complementary versus an independent product ally
(Elsevier, 2015-07)This paper studies the optimal choice of promotional partners in a three-firm market where two firms sell complementary products and a third firm sells an independent product. Game-theoretic models are developed to investigate ... -
Informational and/or Transactional Websites: Strategic Choices in a Distribution Channel
(Elsevier, 2017)While most businesses have faced the decision of whether to operate an informational and/or a transactional website, the literature on website selection in marketing channels remains very sparse. This paper proposes an ... -
Matching expectations and reality in AI systems - cybersecurity use case
(2023-04-01)Artificial intelligence (AI) is a growing field in computer science which develops intelligent systems capable of performing things that a human mind can do. The manufacturers of security systems integrate AI capabilities ... -
Modeling reward expiry for loyalty programs in a competitive market
(2017-08-10)This paper investigates reward expiry for loyalty programs. It provides insights into the profitability of setting reward expiry for competing firms and identifies conditions under which such a policy would be beneficial. ... -
Privacy Implications of GSM Network Services
(2013-07-15)Current research on GSM does not deal with privacy requirements, or confuses privacy (legislated) with security (standards based). This paper seeks to examine how the applicable privacy legislation in Canada (PIPEDA) would ... -
Security Analysis of Onos Software-Defined Network Platform
(2016-10-12)Software Defined Networking (SDN) enables organizations strengthen their network architectures, reduce running costs and enable sophisticated network functions. The adoption of software defined networks by top industry ... -
Should Companies Jointly Promote their Complementary Products when they Compete in other Product Categories?
(ScienceDirect, 2016-12)Joint promotions, whereby companies pool marketing resources to promote their brands, are increasingly used to reduce marketing costs and develop common business opportunities, but formal knowledge about how they should ... -
Systems and models for secure fallback authentication
(2018-12-01)Fallback authentication (FA) techniques such as security questions, Email resets, and SMS resets have significant security flaws that easily undermine the primary method of authentication. Security questions have been shown ...