Now showing items 1-6 of 6
‘Buy n times, get one free’ loyalty cards: Are they profitable for competing firms? A game theoretic analysis
This paper evaluates whether firms offering loyalty programs (LPs) should choose a restricted redemption policy by imposing a specific number of purchases before customers can redeem their points. Such restriction is ...
Cooperative advertising programs: are accrual constraints necessary?
This paper investigates how the use of an accrual constraint in a cooperative advertising program affects channel members’ profits in a bilateral monopoly, as well as their pricing and advertising decisions. The main ...
Assessing the profitability of cooperative advertising programs in competing channels
A large literature studied the profitability (effectiveness) of cooperative advertising programs (CAPs) in distribution channels, but very few studies modeled pricing decisions in competitive markets under different channel ...
Cooperative advertising for competing manufacturers: The impact of long-term promotional effects
The effectiveness of cooperative advertising programs is studied in a market where two competing manufacturers deal with an exclusive retailer and two products. Two two-stage game theoretic models are developed to analyze ...
Modeling reward expiry for loyalty programs in a competitive market
This paper investigates reward expiry for loyalty programs. It provides insights into the profitability of setting reward expiry for competing firms and identifies conditions under which such a policy would be beneficial. ...
Informational and/or Transactional Websites: Strategic Choices in a Distribution Channel
While most businesses have faced the decision of whether to operate an informational and/or a transactional website, the literature on website selection in marketing channels remains very sparse. This paper proposes an ...