Now showing items 1-6 of 6
Modeling reward expiry for loyalty programs in a competitive market
This paper investigates reward expiry for loyalty programs. It provides insights into the profitability of setting reward expiry for competing firms and identifies conditions under which such a policy would be beneficial. ...
Cooperative advertising in competing supply chains and the long-term effects of retail advertising
The profitability of cooperative advertising (CA) programs is analyzed in a supply chain where competing manufacturers sell their products through competing retailers. We study a two-period game-theoretic model that accounts ...
The Effectiveness of Movie Trailer Advertising
Prior to a movie release in theatres, trailer advertising provides valuable information that can help viewers and investors form expectations about the movie's future success. While previous research has looked at the ...
‘Buy n times, get one free’ loyalty cards: Are they profitable for competing firms? A game theoretic analysis
This paper evaluates whether firms offering loyalty programs (LPs) should choose a restricted redemption policy by imposing a specific number of purchases before customers can redeem their points. Such restriction is ...
Informational and/or Transactional Websites: Strategic Choices in a Distribution Channel
While most businesses have faced the decision of whether to operate an informational and/or a transactional website, the literature on website selection in marketing channels remains very sparse. This paper proposes an ...
Assessing the profitability of cooperative advertising programs in competing channels
A large literature studied the profitability (effectiveness) of cooperative advertising programs (CAPs) in distribution channels, but very few studies modeled pricing decisions in competitive markets under different channel ...