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Modeling reward expiry for loyalty programs in a competitive market
This paper investigates reward expiry for loyalty programs. It provides insights into the profitability of setting reward expiry for competing firms and identifies conditions under which such a policy would be beneficial. ...
‘Buy n times, get one free’ loyalty cards: Are they profitable for competing firms? A game theoretic analysis
This paper evaluates whether firms offering loyalty programs (LPs) should choose a restricted redemption policy by imposing a specific number of purchases before customers can redeem their points. Such restriction is ...
Cooperative advertising programs: are accrual constraints necessary?
This paper investigates how the use of an accrual constraint in a cooperative advertising program affects channel members’ profits in a bilateral monopoly, as well as their pricing and advertising decisions. The main ...
Assessing the profitability of cooperative advertising programs in competing channels
A large literature studied the profitability (effectiveness) of cooperative advertising programs (CAPs) in distribution channels, but very few studies modeled pricing decisions in competitive markets under different channel ...