Browsing Faculty Publications by Title
Now showing items 9-10 of 10
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Modeling reward expiry for loyalty programs in a competitive market
(2017-08-10)This paper investigates reward expiry for loyalty programs. It provides insights into the profitability of setting reward expiry for competing firms and identifies conditions under which such a policy would be beneficial. ... -
Should Companies Jointly Promote their Complementary Products when they Compete in other Product Categories?
(ScienceDirect, 2016-12)Joint promotions, whereby companies pool marketing resources to promote their brands, are increasingly used to reduce marketing costs and develop common business opportunities, but formal knowledge about how they should ...