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Informational and/or Transactional Websites: Strategic Choices in a Distribution Channel
While most businesses have faced the decision of whether to operate an informational and/or a transactional website, the literature on website selection in marketing channels remains very sparse. This paper proposes an ...
Cooperative advertising in competing supply chains and the long-term effects of retail advertising
The profitability of cooperative advertising (CA) programs is analyzed in a supply chain where competing manufacturers sell their products through competing retailers. We study a two-period game-theoretic model that accounts ...