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‘Buy n times, get one free’ loyalty cards: Are they profitable for competing firms? A game theoretic analysis
This paper evaluates whether firms offering loyalty programs (LPs) should choose a restricted redemption policy by imposing a specific number of purchases before customers can redeem their points. Such restriction is ...
Modeling reward expiry for loyalty programs in a competitive market
This paper investigates reward expiry for loyalty programs. It provides insights into the profitability of setting reward expiry for competing firms and identifies conditions under which such a policy would be beneficial. ...