Browsing Faculty Publications by Author "Punya, Chattergee"
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Cooperative advertising programs: are accrual constraints necessary? Punya, Chattergee; Salma, Karray; Simon Pierre, Sigue (Wiley, 2017-06)This paper investigates how the use of an accrual constraint in a cooperative advertising program affects channel members’ profits in a bilateral monopoly, as well as their pricing and advertising decisions. The main ...