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Faculty of Business & Information Technology
Faculty Publications
Browsing Faculty Publications by Subject
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Faculty of Business & Information Technology
Faculty Publications
Browsing Faculty Publications by Subject
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Browsing Faculty Publications by Subject
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Subject
Advertising effectiveness
[1]
Competition
[1]
Cooperative Advertising
[1]
Cooperative advertising
[2]
Cooperative Advertising; Supply Chain Management; Game Theory; Marketing-OR Interface
[1]
Distribution channels
[2]
distribution channels
[1]
Event studies
[1]
Game Theory
[1]
Game theory
[4]
game theory
[1]
Joint promotions; Game theory; Marketing-OR interface
[1]
Loyalty programs
[2]
Marketing strategies
[1]
Marketing-OR interface
[2]
Movie Marketing
[1]
multichannel commerce
[1]
Multinomial logit model
[2]
OR in Marketing
[1]
Promotional alliance; Complementary product; Joint promotion; Independent product; Game theory; Marketing–OR interface
[1]
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