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    • Browsing Faculty Publications by Subject
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    Browsing Faculty Publications by Subject

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        Subject
        Advertising effectiveness [1]
        Competition [1]
        Cooperative Advertising [1]
        Cooperative advertising [2]
        Cooperative Advertising; Supply Chain Management; Game Theory; Marketing-OR Interface [1]
        Distribution channels [2]
        distribution channels [1]
        Event studies [1]
        Game Theory [1]
        Game theory [4]
        game theory [1]
        Joint promotions; Game theory; Marketing-OR interface [1]
        Loyalty programs [2]
        Marketing strategies [1]
        Marketing-OR interface [2]
        Movie Marketing [1]
        multichannel commerce [1]
        Multinomial logit model [2]
        OR in Marketing [1]
        Promotional alliance; Complementary product; Joint promotion; Independent product; Game theory; Marketing–OR interface [1]

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