Browsing Faculty Publications by Subject

Now showing items 1-20 of 22

Subject
Advertising effectiveness [1]
Competition [1]
Cooperative Advertising [1]
Cooperative advertising [2]
Cooperative Advertising; Supply Chain Management; Game Theory; Marketing-OR Interface [1]
Distribution channels [2]
distribution channels [1]
Event studies [1]
Game Theory [1]
Game theory [4]
game theory [1]
Joint promotions; Game theory; Marketing-OR interface [1]
Loyalty programs [2]
Marketing strategies [1]
Marketing-OR interface [2]
Movie Marketing [1]
multichannel commerce [1]
Multinomial logit model [2]
OR in Marketing [1]
Promotional alliance; Complementary product; Joint promotion; Independent product; Game theory; Marketing–OR interface [1]